The number of Italian food products that have focused on the presence of a PDO or PGI ingredient as a characterizing element is growing. The goal is to differentiate from competitors and gain a premium positioning, through typical foods with a strong evocative appeal and a solid reputation for quality.

The products involved are many. They range from spreadable cream with Cioccolato di Modica PGI to Fanta with Arance Rosse di Sicilia PGI, from Findus vegetable soup with Basilico Genovese PDO, Patata del Fucino PGI, and Cipolla Rossa di Tropea Calabria PGI to the filled pasta with Prosciutto di Parma PDO or Gorgonzola PDO cheese.