Now, even super-luxury brand Maserati is looking to go electric. Fiat Chrysler CEO Sergio Marchionne says that the Italian luxury brand will begin to produce electric vehicles, possibly before the end of the decade, in a move that could position the brand as a competitor to Tesla.

"I think we’re now in a position to acknowledge that at least one of our brands, and in particular Maserati, will, when it completes the development of its next two models, effectively switch all of its portfolio to electrification and as these products come up for renewal post 2019 it will start launching vehicles which are all electric and which will ... be considered state-of-the-art technology," Marchionne said.