Italy is a popular destination for adventure tourism, and numerous visitors visit its towns and landmarks each year to sightsee and explore its stunning surroundings. Italy is well renowned as a location for outdoor pursuits like mountain biking, hiking, and white water rafting.

The country has observed rise in popularity of adventure tourism as more tourists are drawn to its distinctive culture, history, and natural beauty. The Italy adventure tourism market is segmented into type, activity, types of traveler, age group, and sales channel. By type, the market is divided into hard, soft, and others. On the basis of activity, it is categorized into land-based activity, water-based activity, and air-based activity.