La Dolce Vita Meets the American Dream: FIAT Brand Debuts All-new 2024 Fiat 500e for North America - 100 Percent Electric, 100 Percent Italian

Dec 11, 2023 1298

It's official: FIAT is electrifying North America with its sustainable mobility mission. The brand debuted the 2024 FIAT (500e)RED as the first FIAT 500e product drop for North America virtually with a video reveal featuring Olivier Francois, CEO of FIAT and global chief marketing officer of Stellantis, and Bono, lead singer of U2 and Co-founder of ONE and (RED), to commemorate World AIDS Day which took place Friday, December 1.

* Fiat 500e is a new icon, part of a 124-year-old brand, born to deliver mobility, joy and style in a battery-electric vehicle (BEV) in a way that only FIAT can

* Stellantis' first BEV in North America combines the love of an iconic brand with a sustainable mission

* The Fiat (500e)RED is the first drop of the 2024 Fiat 500e collection

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SOURCE: https://www.marketscreener.com/

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