Marcell Jacobs, Olympic gold medallist, world indoor gold medallist and now also European champion in Munich, in recent months has not only been preparing to keep Italy's name high in sport but has also made another important contribution to our country, joining many other ambassadors of Made in Italy quality around the world who wanted to add their own testimonials to the extraordinary communication campaign launched last year by the Ministry of Foreign Affairs in collaboration with the ICE Agency.

Filmed contributions have been posted on the official madeinitaly.gov.it website and feature Giorgio Armani, whose video has exceeded 3 million views, Renzo Rosso, Oscar-winner Mira Sorvino, World Music guru Peter Gabriel, and world-acclaimed photographers such as Sebastião Salgado, not to forget another Olympian Federica Pellegrini, and World Trade Organisation Director-General Ngozi Okonjo Iweala.