The Camera Nazionale della Moda Italiana (the National Chamber of Italian Fashion) has announced the organization of the first-ever entirely digital Milan Fashion Week. The new-format event, which is set to run July 14 -17, will focus on 2021 collections and pre-collections for both men and women.

Hot on the heels of news that London Fashion Week will take place exclusively online, it has now been announced that Milan Fashion Week will also be 100% digital. Both of these decisions have been motivated by the response to the ongoing health crisis and lockdown measures that are in force in many countries. The National Chamber of Italian Fashion has officially declared that the city's first fully virtual fashion week, which will showcase both menswear and women's wear, will run July 14 -17, 2020.