Italy’s Bauli confectionery group has just presented its new corporate identity. It aims at defining and showing the values that guide the company’s work. Taking up the legacy of the tradition of a family business founded in 1922, but that has never stopped looking to the future. The new corporate identity includes a new corporate image, a new logo (in the picture above) and the restyling of Bauli’s website.

The new image affirms the identity of the Italian group, which is a leader in the sector of seasonal sweets and cakes – starting with Pandoro and Panettone – and also in continuous growth with sweet and savoury products for daily consumption. The company’s historical brands are Bauli, Motta, Alemagna, Doria and Bistefani, and it has been able to bring the taste of its products all over the world.