Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week. The campaign comes at a time when the demand for imported beers is growing, especially among younger drinkers.

The campaign reflects an expected boon in wanderlust as pandemic restrictions ease, while also presenting the brand as a fun, imported option. It features a spot filmed in Positano, a cliffside village on Italy's Amalfi coast, where a group of diverse young people are drinking and having a good time. The ad debuted on March 14 and will air across select markets in New York, Miami and Los Angeles.