An authentic and original offer of quality at an affordable food. These are two of the key points of fast casual food, a fast food format that is enjoying great success in Europe and overseas. New catering concepts have emerged almost everywhere, from Asian to healthy cuisine, from bakeries and pastry shops to pizzerias. It is precisely in this market that piadina and piadinerie are located, expanding from Italy throughout Europe.

“The fast casual food format has brought success to a new approach that brings together the typical characteristics of fast food – speed of service and affordable price – with the healthiest and most experiential trends of recent years: genuine food prepared at the moment in a welcoming and informal environment”, explains La Piadineria, the Italian leading chain founded in 1994.