In the first half of 2023, sales of Italian wine experienced a resurgence amidst the shelves of major retail and distribution networks in the world’s top three markets. Sales in the USA, Germany, and the UK exhibited a marginal stagnation in volume (-0.2%) but managed a slight uptick in value (+1.3%), amounting to a substantial 2.2 billion euros. 

This performance is a notable improvement compared to the preceding quarter, where volume saw a decline of -4% and value dipped by -1%. Despite this encouraging growth, the Italian wine industry still grapples with challenges as it remains burdened by approximately 10% of its average price attributed to excess costs.