One of the biggest advantages of the country on the market is the wide offer of tourism products. Italy boasts incredible cultural heritage, but also beautiful natural locations. At the same time, Italian cuisine is one of the best in the world, which is why, not surprisingly, gastro tourism is also widely popular.

In this context, the new Report on Italian Food and Wine Tourism (Rapporto sul Turismo Enogastronomico Italiano) lined up the prevailing trends in Italian food and wine tourism, describing the sector as resilient, attractive, and increasingly organic.