You say Piedmont and you think of a red wine, you say Alto Adige and you think of a white. When it comes to quality PDO wines, the association is often immediate.

The Observatory on the competitiveness of Wine Regions, in collaboration with Nomisma Wine Monitor and UniCredit, focused on this specific theme in its 2024 edition, capturing both the performances of regional wines, in Italy and abroad, and analyzing their positioning in the perception of Italian consumers. The survey (which involved a thousand Italian citizens) was presented at Vinitaly and allowed us to understand the awareness, reputation, methods, and frequency of consumption of the main Italian PDO wines.