De 'Longhi has reached an agreement with the affiliates of Center Lane Partners to acquire Capital Brands Holdings, Inc., one of the leading companies in the personal blenders segment with the Nutribullet and Magic Bullet brands. Founded in 2003 and headquartered in Los Angeles, California, the company develops and sells home appliances with a focus on nutrition for family well-being in over 100 markets around the world.

The blender category in the United States alone is estimated at around $ 1.1 billion. Capital Brands estimates net revenues of approximately 290 million dollars for the year 2020, up compared to 2019. With this transaction, the United States becomes the first market for the De 'Longhi group, with aggregate turnover exceeding 500 million dollars.