Following an initial phase with the two corporate logos appearing side-by-side – symbolizing the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organization that is much more than the sum of its two component parts, based on strong core values that represents a unique corporate culture, a common vision and a Group with an international reach.
Created by RobilantAssociati, this branding project began with definition of a distinct strategic concept that served as the basis for creation of the name, logo, house style and entire corporate identity, whose universal and essential forms are strongly expressive and evocative.
Italian brakes maker Brembo will build a new foundry in Michigan to expand its manufacturi...
Bugatti's ultra-expensive concept hypercar won big at Concorso d'Eleganza Villa d'Este. Th...
The Fiat 600 is usually a modest little car, tiny and rounded off, and powered by a minisc...
Luca Dal Monte is eyeing the 1966 Ferrari 275 GTB sitting on the shop floor here at Domini...
Leading up to the May 16, 2014, release of Warner Bros. Pictures' and Legendary Pictures'...
Il prossimo 16 ottobre, l’Istituto Italiano di Cultura di Los Angeles organizzerà un incon...
In the wake of a hot, fiery August, a cooling wind blew from Italy to the Californian Moja...
The Fiat 500's acquisition by the New York Modern Art Museum (MoMA) has earned the Fiat br...