The United States stands as the premier export destination for Italian wine, with a value nearing two billion euros in 2023. Despite a notable -9.5% dip in consumption, imports from the USA continued their ascent in the first quarter of 2024, rising by +1.1% in volume and +2.6% in value, totaling $508 million.

According to insights from the Unione Italiana Vini (Italian Wine Union’s) Observatory, based on SipSource data covering 75% of US commercial establishments, last March witnessed a further downturn (-13%), compounding the quarterly challenges. This trend mirrors the global decrease in wine purchases, which plummeted by over -10% in the world’s foremost market.