Cantina Cooperative Riunite has added a Lambrusco to its canned Riunite wine offering in the US. The Italian group said this week that Riunite Lambrusco hits the market next month.

Coinciding with the roll-out, which aims to capitalise on outdoor consumption occasions over the summer, CCR plans to run 'Reunite with Delight, a nationwide marketing activation featuring presence on radio, digital media and streaming services and in print.