Opening a box of Italian cookies from Peter Sciortino Bakery has an undeniable sweetness – like a mix of happy family memories and buttery goodness. Since Peter Sciortino and his wife, Grace, opened the bakery in 1947, it has grown into a beloved fixture on Brady Street.

It opened just one year after Glorioso’s Italian Market, another legendary business that still calls Brady Street home. Both first became institutions as Italians began moving north from the Third Ward to the east side neighborhood decades ago, and have since become a tradition for families throughout Milwaukee.