Giovanni DiDomenico founded Shop Morris County at age 14 while still an 8th-grade student. As a lifelong resident of Parsippany, Giovanni has always advocated for the local business community. His early passion for business and his community laid the foundation for a remarkable journey.

Starting Shop Morris County in the 8th grade, Giovanni made significant strides from the beginning. Guided by his favorite quote, “Work so hard that your success becomes prominent,” he transformed a budding idea into a thriving movement. The initiative rapidly gained momentum, reflecting Giovanni’s dedication and vision.