For FIAT, July 4^th has always been a significant as it marks the birth of the iconic Fiat 500. This truly Italian masterpiece catalysed the motorisation of Europe in the 1950s and has embodied pure Italian genius and the essence of La Dolce Vita for the past 67 years.

The Fiat 500 was designed by Dante Giacosa to be a compact, affordable vehicle for the masses and swiftly became a cornerstone of Italy's post-war economic recovery. Giacosa's design rapidly gained recognition, cementing the car and its aesthetic as embodiments of cultural iconicity and Italian creativity. Today, this legacy remains unchanged.