2023 marked an important turning point for tourism in Italy’s art cities. According to the Centre for Tourism Studies in Florence, the year ended with a return to pre-Covid levels, recording 445.3 million stays in accommodation facilities, an increase of 8.1% compared to 2022. The hotel segment saw significant growth of 9.3%, while the non-hotel segment experienced a more gradual recovery.

Italian art cities recorded an online accommodation booking rate of 38.9%, ranking first in the European Union, ahead of countries such as Greece, France and Spain, and welcoming tourists mainly from the United States and the United Kingdom.