The National Office of the Sons and Daughters of Italy in America (OSDIA), the oldest and largest organization representing Italian Americans throughout the US, is proud to announce a refreshed brand identity. This update marks a significant moment in the OSDIA's nearly 120-year history. It reflects the organization's ongoing evolution while staying true to its founding principles and rich Italian American heritage.

"We are excited to unveil a more contemporary visual identity that better represents who we are today and where we are going," said Michael G. Polo, OSDIA National President. "This update is part of our continued commitment to serving the Italian American community and promoting our culture for generations to come."

The new brand identity features a simplified and modernized mark that incorporates strong cues to the OSDIA's heritage.