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The second season of award-winning HBO dark comedy White Lotus, set in Taormina in Sicily, boosted flights from the US to Italy by 205%, Tourism Minister Daniela Santanchè said Thursday. Flights from Germany rose by even more, 265%, in the wake of the mini-series screening from October to December 2022, she said. Further, Santanchè said, "the seaso...

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The European Association of the Via Francigena ways (EAVF) and the Italian Ministry of Tourism signed a Memorandum of Understanding (MoU) aimed at promoting and enhancing the Via Francigena as a cultural and tourist itinerary of international relevance. The MoU aims at consolidating the Via Francigena as a hub for slow tourism and pilgrimage in Ita...

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Visitors to the Pantheon in Rome will be charged an entry fee from 1 July, Italy's culture minister Gennaro Sangiuliano confirmed on Sunday. The minister, speaking to veteran television journalist Bruno Vespa at the Forum in Masseria, stressed that the Pantheon is Italy's most visited site. "With the proceeds from the tickets we will be able to pro...

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It is probably safe to assume that Italian artist Sandro Botticelli never imagined Venus—the love goddess featured in his 15th-century masterpieces “The Birth of Venus” and “Primavera”—eating spaghetti or wearing shorts in front of the Roman Colosseum. But a new marketing campaign by Italy’s tourism ministry has turned the ancient deity into a “vir...

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Cortina d’Ampezzo queen of the Italian mountains in the summer of 2022, followed by Courmayeur and Madonna di Campiglio. The podium of the Alpine and Apennine peaks most appreciated by Italian and foreign tourists, elaborated by the research company on tourism JFC, does not seem to hold great surprises. The real novelty detected by JFC in its ranki...

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Italy is seeing a surge in foreign tourists who will generate an estimated €17 billion between July and September this year, in a return to pre-covid levels, according to a new report by retailer association Comfcommercio. US tourists are driving the recovery, thanks also to a strong dollar, the report said. About 2.2 million Americans are expected...

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Wine tourism is, and will be, a strategic asset for tourism and the Italian economy. But Italy will make a quantum leap only if it knows how to organize itself better than it has done so far, perhaps even equipping itself with a real permanent Observatory, as companies, operators and institutions would like. Meanwhile, taking stock of the state of...

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Italy has become a very popular destination for summer vacations, especially for Americans. A recent report published by Airbnb revealed that US travelers are highly interested in visiting destinations like Venice, Capri, and Florence this year. The Italian government is aware of the popularity of the country for international travelers, and —while...

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The Italy of tourism starts again and looks far away. The Ministry of Tourism and Enit aim to reach the general international public, in collaboration with the Regions, with the partnerships with Eurovision and Giro d'Italia and the support of Coni, thanks to a tourism promotion campaign aimed at many nations around the world. At the center of the...

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The last two years have been of great criticality for the whole tourism sector, and consequently for wine tourism, with the restrictions related to the Covid-19 pandemic and the consequent economic crisis which caused important damages to the sector, while making new and difficult challenges emerge which all the people involved in the sector have b...

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