Italy has long been regarded as one of the world’s most desirable travel destinations, with its rich cultural, culinary, and architectural heritage. In 2025, the country intends to focus more of its tourism efforts in rural areas, where gastronomic experiences, particularly those centred on wine and truffles, are expected to take centre stage.
Local governments are increasing efforts to promote rural tourism by providing unique and immersive experiences that go beyond the well-travelled paths of major cities.
