More Italians are embracing the UK-born “Dry January” phenomenon — a post-holiday commitment to one month of alcohol abstinence — with public figures like actor Luca Argentero declaring their participation and beverage brands adjusting their marketing for the season.
The Italian wine and spirit market has sobered up over the past three years. As reported by Il sole 24 ore, sales of alcohol-free wine, spirits and beer have increased by 14.8% since 2022, while alcohol sales have dipped by 2.7%.
Source: https://www.italymagazine.com
READ MORE
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
