In a world where 20-year-old influencers spend hours choosing the right filter, the hottest star right now is an 84-year-old woman wearing a flour-dusted apron, shouting in Tuscan dialect and preferring card games with her sisters over taking selfies. As for the 2 million people who follow her, they do not interest her at all.
Meet Silvana Bini, better known by the nickname that took over social media: ‘Nonna Silvi.’ Until 18 months ago, she was known only to customers of the family bakery in the Tuscan town of Castelfiorentino. Today she is a global sensation who has been crowned Italy’s content creator of the year. But do not call her an influencer.
