Friuli-Venezia Giulia has taken an unusual path to promote its landscapes and culture: it has stepped directly into the world of Fortnite. The region commissioned the creation of a custom island that turns its cities, mountains and coastline into a playable environment, letting gamers discover local highlights as they run, jump and compete inside one of the world’s most popular games.
The goal is simple and ambitious at the same time – reaching younger travelers where they already are and introducing them to a part of Italy that blends Central European influences, Alpine nature and Adriatic charm.
