Italy’s pasta giant Barilla is strengthening its position in the United States with the acquisition of Goodles, the US brand that has reimagined the traditional American Mac & Cheese. The partnership will bring Goodles into the Italian pasta group’s business and is designed to accelerate the brand’s growth while preserving its autonomy, identity, and current leadership.
Founded in California in 2020 under the name Gooder Foods, Inc., and headquartered in Santa Cruz, Goodles was built around the idea that Mac & Cheese — one of America’s best-known comfort foods — could be made more nutritious, better tasting, and capable of delivering the same pleasure and enjoyment consumers have traditionally associated with the category.
