Italy is making a visible mark on the global corporate reputation landscape, with two companies breaking into the world’s top tier in 2026. The latest Global RepTrak 100 ranking highlights a shift that goes beyond brand perception, reflecting how companies balance performance, trust, and long-term positioning in a complex economic environment.
Barilla stands out as the highest-ranked food company worldwide for the third consecutive year, confirming its leadership in a sector often exposed to volatility and public scrutiny. The group reached 9th place overall, jumping 16 positions compared to 2025, when it ranked 25th. This improvement places Barilla not only at the top of its industry, but firmly within the global top 10 across all sectors.
