The Italian maison has officially opened the doors of its new flagship boutique at 401 Rodeo Drive, a four-level space that redefines its presence in Beverly Hills. The Roman house relocates its historic retail location to a strategic corner on Brighton Way, now offering more than 540 square metres dedicated to high jewellery, timepieces, fragrances and luxury accessories, alongside an exclusive private salon and a rooftop terrace with views.
The opening marks a new chapter for Bulgari in the United States, a market undergoing sustained growth. As the brand’s global leadership notes, California has become one of its strongest territories, home to a clientele deeply connected to craftsmanship, innovation and Italian design.
