As the Cleveland Browns continue their commitment to help expand football beyond the United States, the club has been granted international marketing rights in Italy as part of the NFL's Global Markets Program (GMP). The Browns are one of two NFL teams to be awarded the Italian market this program cycle, marking the franchise's second international expansion alongside its existing presence in Nigeria since 2024.
Launched in 2022, the GMP awards NFL clubs international marketing rights to build brand awareness and fandom beyond the United States through fan engagement, events, commercial opportunities and NFL Flag development. Italy joins the program for the first time this year.
