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Experiential and heritage tourism: rediscovering Italy through emotion

By: Simone Schiavinato

An article by Elizabeth Dunn, Daniel Gilbert, and Timothy Wilson explains that spending money on experiences, such as travel, tends to bring more lasting happiness than purchasing material goods.

“If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right” suggests that we choose holidays not simply on the basis of price or destination, but above all according to the emotions we expect to feel: our need for rest or adventure, the influence of friends and social media, and the quality of the memories we hope to create. 

Source: https://italoamericano.org

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