Italian fashion house Falconeri has opened a 2,000-square-foot flagship in New York City as it continues to drive its “Cashmere Revolution” expansion strategy across the US. Located at 764 Madison Avenue in New York City's Upper East Side, the flagship marks the second of Falconeri's new store concept in the US, shifting toward more immersive, tactile brick-and-mortar experiences, as it looks to reintroduce the brand to the American market.
The retail concept aims to offer an “intimate environment where guests can fully engage with the exceptional softness of Falconeri cashmere,” explains the brand in a statement, with a softer material palette and a warmer, more inviting atmosphere, contrasting Falconeri’s natural fibre garments alongside recycled metal structures and wooden elements to echo the softness and purity of its collections.
