Italian households are discovering that valuable possessions can represent much more than personal treasures or symbols of elegance. From traditional gold jewelry to designer handbags, a growing number of Italians recognize these objects as financial resources capable of supporting family budgets, creating opportunities, and contributing to a more sustainable economy.
The transformation emerges from the 2026 Ipsos Doxa–Affide report, presented in Rome on October 13, which examines changing attitudes toward personal wealth, luxury goods, and financial flexibility.
