Global interest in Italian wine continues to grow online, confirming the strong cultural and commercial appeal of Italy’s wine heritage in the digital age. In 2025, worldwide online searches related to Italian wine increased by approximately 20%, signaling renewed curiosity from consumers, enthusiasts, and professionals across multiple markets.
From traditional appellations to emerging styles, Italian wine remains one of the most researched categories in the global wine conversation. Red wines continue to dominate online attention. Searches connected to Italian red wines rose by about 4% over the past year, maintaining their position as the most queried segment overall.
