The Houston Rockets and ITA Airways today announced a new international partnership, making ITA Airways, the Italian flagship airline and member of Lufthansa Group, an Official Partner of the historic NBA franchise. The agreement with the two-time NBA champion will strengthen ITA Airways' brand visibility in the U.S. through strategic brand placement during Rockets home games.
The partnership will provide the airline with a valuable platform, enabling it to reach a broad and diverse audience and strengthen its presence in the American market through one of the world's leading sports stages. "ITA Airways is known for the care it shows every guest, and our shared commitment to enhancing the guest experience makes this a natural fit," said Gretchen Sheirr, President of Business Operations for the Houston Rockets and Comets.
