There was a time—not too long ago—when bitter-based beverages were a rarity on American cocktail menus,” notes Decanter magazine. “The Select Spritz, Aperol Spritz and Negroni craze initially changed that.
Then U.S. consumers began experimenting with bittersweet flavor profiles that acted as a gateway to gradual appreciation of the botanical and herbal profile of amaro,” the iconic bittersweet Italian herbal liqueur. Once a simple digestif, related to postprandial sipping, it has now become a cocktail phenomenon reshaping modern mixology.
