One billion bottles produced and marketed (1.03 billion), of which over 360 million are destined for celebrations between Christmas and, above all, New Year’s Eve, including 106 million bottles of sparkling wine, 96% of which are made in Italy, to be uncorked in Italy (+4%).
Despite a challenging 2025 due to external factors (among tariffs, a general decline in consumption, changing habits), the Italian sparkling wine sector has remained stable and resilient (performing better than still wines).
