At Ciné – Giornate di Cinema, the summer industry gathering held every year in Riccione where Italian film distributors present their upcoming release slates to industry professionals, a major agreement was signed between three of the country’s leading film organizations: ANICA (the National Union of Film Publishers and Distributors), ANEC (the National Association of Cinema Exhibitors), and IFC (Italian Film Commissions, the national association of regional film offices).
Distributors, movie theaters, and Italy’s regional film commissions are joining forces: with this new memorandum of understanding, the three groups have committed to building a more stable channel of collaboration to promote Italian films by drawing on the very regions where they were shot.
