Italian design is far more than a collection of aesthetically pleasing objects. It is a reflection of the culture and artistic heritage that define our country, a hallmark of Made in Italy and a true economic engine. In recent decades, it has become central to Italy’s identity, turning the nation into a global benchmark.
Around the world, Italian Design Week is promoted with the support of embassies, consulates, and chambers of commerce, while Milan’s Design Week remains one of the most influential international events in the field. But what makes Italian design so unique and admired worldwide?