Today Italy marks World Amaro Day, an international celebration of the Italian bittersweet herbal liqueur, traditionally served as an after-dinner digestive drink. The annual homage to amaro on 28 October was launched last year by Amaro Lucano, the Italian company whose produce is based on a secret recipe containing a blend of more than 30 herbs, passed down by generations of the Vena family since 1894.
The aim of World Amaro Day is to highlight a drink that is no longer confined just to after-dinner drinks at home but one that encompasses regional identities, mixology creativity and new consumer habits.
