The Italian audiovisual industry had revenues of €16.3bn in 2024, up 9% from the previous year, according to newly published figures by the country’s producers association, the APA. Linear television remains the primary audiovisual medium in Italy, with a 52% share of the total sector worth €8.4bn.
However, the fastest growing sector is online video, worth €5.4bn. By comparison, the cinema exhibition sector had revenues of €508m in 2024. The APA said that total production spend hit €2.2bn, a rise of 10% year on year. Of this, production spend on theatrical films was €837m in 2024, up from €701m the previous year. Spend on scripted series TV production was €783m, an increase from €696m.
