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Italy’s luxury tourism opens new opportunities beyond its famous destinations

By: We the Italians Editorial Staff

Italy’s luxury hospitality sector is building momentum, creating opportunities to connect international travelers with more of the country’s extraordinary destinations. From celebrated art cities to mountain retreats and coastal resorts, premium accommodation is becoming an increasingly valuable part of the national tourism economy.

In 2025, five-star and five-star luxury hotels generated an estimated €10.4 billion in direct tourist spending. That represented 17.3% of spending associated with Italy’s hotel sector, whose overall total exceeded €60 billion. Each overnight stay in these establishments generated approximately €702 in tourist spending, compared with €209 across hotels generally – more than three times as much.

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