In 2026, the landscape of Italy’s most valuable corporate brands saw a historic change, with an energy giant overtaking a celebrated luxury fashion house at the very top of the list. For the first time in the annual ranking of Italian brand values, Enel has claimed the number-one spot, signaling a shift in global brand influence and market confidence.
The total combined value of Italy’s top 40 brands rose to $129 billion, up roughly 6% from the previous year, reaching its highest level since 2022 amid a more stable economic backdrop that boosted both investor and consumer confidence.
