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Italy’s villages host nationwide treasure hunt

By: We the Italians Editorial Staff

On Sunday, October 5, Italy will host a nationwide treasure hunt that transforms small towns into stages for discovery and play. The event unfolds simultaneously in 100 villages recognized with the “Orange Flag” quality mark – places celebrated for their cultural charm, historic heritage, and welcoming spirit.

This isn’t a race. It’s an immersive adventure designed to reveal the hidden identity of each town through a six-stop path of riddles, clues, and themed activities. Participants get the chance to see corners often overlooked by tourists, while experiencing traditions, flavors, and stories directly from the communities that preserve them.

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