In a move that perfectly captures the intersection of hospitality, technology, and creative arts, Lavazza has announced an exciting new collaboration that's reshaping how food and beverage brands connect with educational institutions and creative communities. The iconic Italian coffee company has partnered with the café lounge within the Martin Scorsese Virtual Production Center at NYU Tisch School of the Arts, marking another significant milestone in the food and beverage industry's evolving relationship with cultural institutions.
This groundbreaking partnership, officially launched on October 29th, 2025, represents more than just another corporate sponsorship: it's a strategic alliance that demonstrates how forward-thinking food and beverage companies are investing in the next generation of creative talent while staying true to their heritage and values.
