The connection between Made in Italy and tourism continues to prove a powerful engine for Italy’s economy, generating an estimated €13.9 billion in total tourist spending. This figure highlights how deeply Italian excellence – from food to fashion, design to craftsmanship – shapes the travel experience and influences visitors’ choices.
According to recent data from the Ministry of Tourism, more than 42% of international travelers choose Italy specifically because of its cultural and lifestyle appeal linked to Made in Italy.
