For over a century, Maserati has been bringing an unrivaled vision of beauty, ingenuity, and boldness to the world. It never stops, and it does so with the pride of those who represent their country every time they start an engine. This is the backdrop for Maserati’s new communications campaign, created in collaboration with the creative production agency, Migrante.
The narrative weaves together two parallel trajectories: that of the brand, which is back in the game with a refreshed line-up and a strong ambition to excel on a global scale, and that of Italy’s passion for all-around sportsmanship, determined to rise again and suprise everyone once more. Giving shape and voice to this promise is Alessandro Del Piero, the star of the evocative video that's set to air tonight.
