Piaggio Group Americas closed out 2025 as the top-selling scooter manufacturer in the U.S., capturing a 39% market share behind continued dealer expansion and strong Vespa brand momentum, according to a December 17 press release.
The company added more than 25 new scooter franchises during the year — including 11 in the third quarter alone — underscoring Piaggio’s ongoing investment in the U.S. market. One of the newest additions, MotoPlex Fairfield in Connecticut, has already emerged as a strong performer in the highly competitive Northeast region.
