In 2025, more than 7.1 million Prosciutto di Parma PDO batches were sealed, representing a 5.4% increase compared with 2024. According to the Protection Consortium, the turnaround was driven by “greater availability of raw materials and price, which remains high but is more contained than the excesses recorded in the previous two-year period.”
On the domestic front, the brand has strengthened its position within Italy’s modern retail channel. In 2025, Prosciutto di Parma PDO regained market share from generic products and posted volume growth, supported in particular by the strong performance of pre-sliced packaged formats, which rose by 9%.
