With the strength of its figures, but also thanks to its pleasantness, lightness, versatility, and accessibility, including affordability, which has conquered the world, and supported by promotional efforts which linked the territorial brand to major popular, sporting, cultural, and not only, Prosecco DOC, for years the driving force of Italian wine, closed 2025 positively despite an extremely challenging global context.
Thus, confirming itself as the most famous Italian sparkling wine worldwide, it ended the year with 667 million bottles produced (+1.1% compared to 2024), of which 60.3 million were rosé wine (accounting for 10% of the category), for a value of 3.6 billion euros with over 82% exported to 164 countries.
